One Year On YouTube – What I Learned

One Year On YouTube – What I Learned


It’s been one year. This week is the anniversary for when I kicked
off releasing weekly videos on my channel. I wanted to take a look back at where things
have gone, where things are going, as well as to talk about some of the amazing people
I’ve been able to meet and opportunities the channel has opened up to me. And with YouTube being so jam packed with
creators, I know some of you want to start your own channel, and might be wondering:
is it too late to create a YouTube channel in 2019? And make sure to stay tuned to the end if
you’d like to see some outtakes …. oh, the outtakes … So when I posted my first video July 4th week
of 2018, I had no idea what I wanted to do with the channel yet and just wanted to put
something up to see if anyone would even watch it. Even though I had some serious doubts, I figured
what’s the worst that could happen? I talked about the Luna Display, which was
a Kickstarter project that I had backed that allowed you to use an iPad as a second screen
for your computer. I’m a UI designer and artist and use programs
like Photoshop every day with Wacom tablets. An iPad with an Apple Pencil attached to a
Mac? Sign me up. Even though it was just a simple and horribly
made unboxing video, it got a bunch of people that watched it, commented, and asked questions. My second video, which was my review on the
Sonos One smart speaker got even more views, which is when I knew I might be on to something. From that point on it’s been an experiment
every week to see what content works and what doesn’t, and to zero in on the ultimate
direction of the channel. YouTube has more than 500 hours of new content
uploaded every minute. Let that sink in … 500 hours of things you
could watch are uploaded every minute. That’s 30,000 hours of new content per hour
or 720,000 hours every day.[1] I know some people don’t like it when I say this, like
my wife, but that’s just bananas. There are a lot of people out there that would
love to start publishing videos, but talk themselves out of it because of numbers like
those. In 2019, it may feel like it’s too late
to start a channel and get attention and views on the content you produce. And don’t get me wrong, it is difficult
to get attention on the videos you produce. Every video I put out is like a roll of the
dice. There are videos that I thought a lot of people
would be interested in watching, but don’t. Others that I thought would be mildly interesting
to a niche audience, turned out to be some of my biggest performing videos of all time. A good example of that for me is my video
on the solar panels I had installed on my house. I thought there would be a small number of
people out there that would find it interesting to see some details on the process, the technology,
and someone else’s experience with going solar. Turns out it wasn’t a small number. That video that I published in February is
nearing 450,000 views and almost 3,000,000 minutes watched. Another is my video on the Tesla and Maxwell
Technologies deal that I published in June. I originally wasn’t planning on doing a
deep dive on the topic because several other channels, like Sean Mitchell’s Everything
EVs and Galileo Russell at Hyperchange, had already created some great content on the
subject. I didn’t want to make a video if it wouldn’t
add something new to the conversation. But, I had several subscribers asking me my
take, and then some new information came out to help paint a fuller picture, so I ultimately
decided to jump in and publish my take on it. I had no idea my video would strike such a
chord, even though I was late to the party. Again, I’m still figuring this out. And please don’t think this is me bragging. Far from it. I’m my own worst critic and have a lot to
learn on producing YouTube videos, but the point I’m raising is that it’s never too
late and you can’t predict what’s going to happen. If you have an idea that you’re not seeing
talked about; or if you have an angle or take that adds to the conversation — something
that’s unique to you and your perspective and communication style — then it’s never
too late to share that idea and put something out there. YouTube is super crowded, but you can absolutely
still publish a video and get people to tune in and watch. There are over 1 Billion … with a B … people
that watch YouTube. You can find an audience. It doesn’t matter if you’ve publish 1
video or 1,000. One of the things that’s really surprised
me with my YouTube channel is the opportunities it’s opened up for me. I never thought I’d get an invitation to
a Tesla reveal event or to a Space X rocket launch. I never thought I’d be able to reach out
to a company for details on a product or service and actually get a response. I never thought I’d be able to meet YouTubers
I respect and admire … and actually have some of them know who I was before I even
say a word. That one still freaks me out a little bit. Between the Model Y and Space X launch events
I met so many great people from the Tesla community like Ben Sullins of the Teslanomics
YouTube channel, Brian from i1Tesla, Matt Pressman from EV Annex, Steve Sasman from
Tesla Renter, and Joe Scott from Answers with Joe. And that’s just a few of them. There’s so many amazing people in the Tesla
and YouTube communities, and it’s been amazing to connect with even just a few of them. And to be extremely fair, I could have connected
with more at those events, but my shyness and not wanting to “bother” some of them
has held me back. But that’s not counting some of the coolest
people I’ve been able to connect with, most of the time virtually, which is all the people
that have reached out to me through the comments, Twitter, Instagram, and email. It’s been incredible to hear from all of
you, hear your ideas for videos, thoughts on when you agree or disagree with my take
on things, and just general thoughts and feedback. I’ve really enjoyed talking about things
like the Jan Brady of Tesla Model 3 cars, which is the AWD Model 3 by the way. There’s one person in particular out there
that I know will get that reference. That one is for you, Adam. Or being able to hear some amazing music and
talk audio with some incredibly talented musicians. So has the roller coaster ride of being a
YouTuber been all sunshine and rainbows? Not so much. The way I write and produce my videos is a
lot of work, so it’s really been a labor of love. And what YouTube giveth, YouTube can taketh
away. I’ve seen my view and subscriber numbers
go through crazy growth, as well as times that look like YouTube has just turned off
all recommendations to every one of my videos all at once. If you’re thinking of starting publishing
videos on YouTube, one of my big recommendations would be to not live and breath the YouTube
analytics too much. If you lose yourself in the numbers, which
I have tendency to do, you’re only going to give yourself a coronary when your numbers
inevitably stagnate and plummet at seemingly random times. What about the money? And am I living that YouTube lifestyle? If you’re going into YouTube to get rich
… think again. You’re not going to make a lot of money
off of YouTube, at least not anytime soon, and not anything you can count on consistently. I get a nice little check from YouTube ads
every month, but there’s no way I could live off that money. Not even close. The amount varies wildly month to month. Between ads, Patreon, and affiliate programs,
the channel is earning enough right now to help pay for the costs of running the channel,
but not including the time and effort I’m putting into it. And that’s fine. As much as I’d love for this to be my main
thing, I’m a freelance UI designer by day and earning my living that way. But that leads me to being an “influencer.” The larger the channel gets, the more views
the channel gets. The more views the channel gets, the more
chances to earn money through things like sponsorships. Or … to make money from being an “influencer.” I hate that word, by the way. It’s like a four letter word to me. The last thing I want to be considered is
an influencer. I’m a creator. I want to provide interesting content. I want to provide a viewpoint you may not
have heard or considered. And if I’m reviewing a product, I want to
provide information that can help you in making your own decision. Informing and educating might have an influence
on someone, but that’s just a by-product. Am I in denial on that? You tell me. So … one year in … nearly 50,000 subscribers,
which … is crazy. I never thought I’d be at nearly 50,000
subscribers after one year. I still have a hard time grasping that. As an artist I’m my own worst critic, always
have been and always will be. I don’t take compliments well, and I’m
usually waiting for the other shoe to drop. It’s kind of funny considering how optimistic
a person I am when it comes to tech like renewable energy, battery storage, Tesla, smart homes,
you name it. But when it comes to me personally and things
I create? I’m extremely harsh on myself and always
have that little voice in the back of my head seeding doubt. I suffer from a massive case of imposter syndrome. Always have and always will. If you’re like me, and you also have that
little voice chirping away doubts in your ear, and it’s been keeping you from jumping
into something like YouTube. Put a muzzle on that little voice and jump
in. I muzzled mine and the worst that happened
was I found myself with 50,000 subscribers, some of which have become friends, and opportunities
that have opened up a chapter in my life that I never expected. This has been one heck of a rollercoaster
ride for me and I can’t wait to see where the next year takes this experiment. I have so much planned for the next year with
more deep dives into Tesla and other technology, as well as product reviews and how-to’s
for apps and smart home tech. Thank you so much to all of you. None of this … and I mean none of it … would
be possible without all of you that have watched, subscribed, commented and been part of this
journey with me. Cheers to one year. Now, if you’ve made it this far, you know
what I’m going to say to close this out. Thanks so much for watching … I’ll see
you in the next one. And enjoy some of these outtakes.

100 thoughts on “One Year On YouTube – What I Learned

  1. Creator idea: start a comedy side channel involving dogs and home tech. It's a sure winner. You're welcome.

  2. Thank you for sharing this man and congrats on your success. It is well deserved. As always, your videos are top notch and I’ve really enjoyed them since finding your channel. You are an inspiration brother.

    Also, these out-takes are great. I’ve probably got enough footage of me cussing out my dogs to fill a whole video or two! Glad I’m not the only one lol.

  3. Congratulation for reaching this number, but for sure, it will continue to increase. It is always a pleasure to listen your videos espacilaly the way you present it to us.

  4. 1 year and you're at 50k subs? That is INSANE growth. Great job dude. Your editing is amazing.

    woof woof

  5. Bravo. One of my fave channels. I am one of those who wonders if it's too late. But you just gave me hope. 🙂

  6. Matt: Love your content & very clear speaking style. I did do a double-take at exactly 5:05 in this video – thought for a second that was someone else with ridiculous hair!

  7. Happy anniversary, Matt. Your EV myths video is still in my top 5 favorite videos on YouTube. Appreciate your research and high quality content. Can’t wait to see what you create next.
    PS: More outtakes please! 😉

  8. Congrats, Matt on your 1 year anniversary with 50k subs! I think your channel is amazing, great insights and thought provoking on the reviews that you do. Keep up the great work!

  9. Hi Matt, Helder Manuel from Formosa here. I wonder what are your thoughts about Fusion power plants that are seemingly coming in the next decades. Oh and Graphite conductors.

  10. Matt – My complements to you and your efforts. I have viewed your videos over the past year – JOB WELL DONE and thanks for the info an analysis!

  11. This seemed unscripted. If there's any way you can get your regular videos unscripted, please do it! I'm assuming they are. Maybe using bullet points? It was just so enjoyable to watch.

  12. Great production Matt and consider an outtake on random videos at the end just for fun. I loved 'em!

  13. You come across so well, a genuine and lovely person. You should do your best to believe in how good you are. I enjoy every video you make.

  14. Congrats man. Well deserved. Don't judge yourself too harshly. Your content is on par and even sometimes exceeds the veterans.

  15. Matt, I'm so happy I've found the channel few months ago. Now it's a main source of positivity, creativity and a great way to stay in touch with what's new in the tech world. I admire you for being genuine and hard working(the quality and content of your videos.. they tell enough for the person you are IRL). You provide the tech info with great visuals and audio, your editing is smooth and you're sharp-minded. All of these, combined with the charisma you have, guarantee the success of the channel and the community of people, that gravitate around it. Thanks for the inspiration!

    A lot of superlatives, but well deserved! And they're coming from a straight guy who's engaged, so.. nothing but appreciation and admiration. : )

    Keep it up! The channel will skyrocket, that's for sure. We love it!

    P.S. Sorry in advance for eventual typos. : )

    Greetings from a Bulgarian dentist! Wohoo!
    Aand till next week!

  16. Congratulations!!! Well deserved. But please don’t become yet another Tesla fanboi channel. I come for the diversity.

  17. Thanks for this open and honest video and off course congratulations what you have reached in only one year!

  18. Happy brithday! Beyond the excellent content, I like your channel because of your very calm / not obnoxious tone, and very explicit / clear explanations.

  19. I think we may have said "I hate that word" at almost the very same time! Ha! Congratulations on 1 year, Matt!! Onward and upward!!

  20. If you live in Framingham, I’d like to hear a future video on what surveys they ask you for the Framingham Study, or at least a series on its history.

  21. Matt, happy anniversary and again, thanks so much for all your efforts. Great content, topics which I'm highly interested in, very often reviewed from an angle that I wasn't thinking of, and so on. This video is a perfect example. Why nor just saying thanks or "how amazing 50k subscribers are"… Because it's you, and your videos are different. Keep on doing what you're doing. THANK YOU.

  22. Everything on your channel, e.g., graphics, is slick. What I like the most is your commentary which is transparent, honest, intelligent and without a narrative. Just a regular guy that understands and uses EV technology with no need to be gimmicky. You let the truth prevail instead (in the minds of your viewers). Keep creating Matt and glad to hear you dislike being an "influencer" (Re: transparent, honest, no narrative).

  23. I’ve been subbed (under my non-channel account) for about half of that year. The thing that attracted me was the minimalist visual style. I’m a sucker for good design, good at recognizing it but terrible at creating it. Congrats on the milestone!

  24. Matt- as always.. just great,great,great content and super well done.. I check your channel every week for new content and as the #'s show, YT is capturing more and more attention every day.. a colleague of mine who's into research related to media segment popularity has shown that YT and Snap alone will equal total TV viewership this month with trends clearly showing TV's days of dominance are numbered.. Please keep producing, educating and I know you don't like this one.. "influencing":) Your style and content is the future of media engagement!

  25. Hey Matt – I am humbled to be included among the YouTubers you listed in your anniversary upload. Model3man is still a small but growing channel but I have yet to reach the strospheric level of subscribers you have attracted in just one year. Hearty congratulations! We all work towards the same goal, and contribute in our own small ways. Your channel has a wonderful focus on really great production values, in-depth information content, and providing deeper insights into topics. Keep up the great work. Perhaps I'll again meet you at the Pickup Truck event – whenever that might occur 🙂 Regards from Peter

  26. Just keep doing what you've done the last year. I love the mix of Tesla, Smart Home, Solar, etc. And as a small note, I like that your intro is short. Far to many channels with tooooooo long intros.

  27. Thanks for doing this. The level of quality of your content and presentation is very high. You‘re in a different league, man. Keep it up!
    BTW, I used your referral code to buy my Model 3! What an awesome car!
    Cheers!

  28. Such a great video. Thank you for all of the info and your authentic and honest approach is a large part of why I enjoy watching your videos.

  29. Congrats on one year! I appreciate that you put the effort into a script, rather than so many that talk and talk while saying nothing. I like the unbiased part so beware of “sponsors” that might change your objectivity. As part of your outtakes, show your recording setup some time. Keep up the good work!

  30. I am a fan of your content. I was originally drawn to your channel as I was considering my purchase of the model 3. Keep up the great work. If you make content you would want to see, I'm convinced your audience will follow.

  31. More people will need solar information over the next decade. Keep providing information. Some people pay $0.08 per Kwh, while others pay $0.24+ per Kwh. The possible solutions will keep on expanding.

  32. Happy 1 Year YouTube Anniversary Matt!!! Well done! And many thanks for the cool shout out!!!;)
    You need to sound proof your studio though!!!😂😂😂🍾🍾🍾

  33. Congratulations! Nice to know that you are not and do not pretend to be an influencer!
    Thanks so much and keep on going please

  34. Well, I must have been about the 50 thousandth subscriber, since I just subbed about 10 days ago. Nice content, great in-depth presentations, and interesting comments from other viewers often times. Solar electric, oh YEAH !! I watched that and found out you live in the same state as me and then investigated and found out I'm able to save 4 cents/KWH if I switch providers, so you saved me $$ already! Congrats, and by next year, you'll probably double or quadruple your current subscriber count. Best wishes~!

  35. Your beagle…LOL! I have one too and totally understand 😀 I’ve been enjoying your videos! Very informative and well made!

  36. Great work Matt. Do you think this could be organized?

    A suggested method for obtaining a metric that would allow the assessment of the Autopilot timeline to Full Self Driving (FSD).

    Elon has stated that the features required for FSD will be complete in Autopilot by the end of 2019. He has also indicated that the edge cases are progressively being addressed.
    Regulators have to agree and then FSD, RoboTaxis and the rest can be unleashed. This capability would obviously change the way the world works and would create and destroy fortunes.

    With so much at stake there are many skeptics, cynics and unbelievers and a lot of argument based on incredulity. Being incredulous is no argument against FSD but what we need are experimental facts.
    Note: Remember, if there is only one circumstance that cannot be handled and if that circumstance is not uncommon then FSD doesn't work and we need a driver. As Elon has said, the system has to be 99.9999% foolproof and it's the last 9s that are difficult.

    So, here is my suggestion:

    1. List the circumstances that Autopilot cannot handle.
    2. Drive a route that contains as many of those circumstances as possible.
    3. Repeat with the next version of Autopilot.
    4. Note the changes: better, worse, fixed, new etc.
    5. Do 3 again.
    6. Extract the data into a table after each iteration and track progress over time.
    7. Extrapolate to the time when there are no outstanding issues. (This is the day the world changes – declare an annual global public holiday)

    You do not need to actually document every edge case, classes of them would do since a solution for one would probably do for most. This is not going to be an exact prediction.

    There are a number of excellent YouTubers who do this now without producing the stats. We just need the facts and the arguments for FSD will acquire some real substance.

  37. Another great you tuber all things Tesla is Rich Rebuilds, you should check his channel out, he has a unique perspective.

  38. Well here's a compliment, so take it…you are very pleasant to watch, and your enthusiasm for all things Tech is very fetching, I love tech and appreciate it!! Oh and the outtakes were hilarious!

  39. I happened onto your work by accident but was immediately impressed by the quality of it. I'll keep watching.

  40. Came across your channel after the fact that I've just bought a Nissan Leaf 2019. I'd always dreamed for the last 5 years of having an electric car but the price was completely out of my price range, entirely. But, having come into some money we've taken the plunge. So excited to see what savings we can recoup and how quickly. We live in Quebec, Canada where all the electricity is produced by hydro electric dams. So, it's literally clean energy from source to car to road. On average, a car driven about 20,00 km/year uses about $300 Canadian in electricity per YEAR. There are many public charging stations throughout Quebec and Ontario, where I live. You can basically travel from Ottawa to Halifax Nova Scotia now with the distance of charging stations no more than 50 km apart at the longest. You'd be stopping anyhow to stretch your legs and work the kinks out. What's waiting about another 15 minutes for charging to complete, after all? Also, when we've done this trip before we always stay overnight near the Quebec/New Brunswick border anyhow. So, be gone naysayers and here's to many happy years with our new Leaf. Thanks Matt for the excellent "busting the myths" video. Big thumbs up!

  41. Congrats on your success. Your channel is awesome. I love your perspective about being a creator not an influencer. That mailman, lol

  42. Fantastic videos. I like your pleasing animation/graphics and your soothing background. Question for you: Do you write scripts before filming, or do you just naturally speak into the camera and edit it later? If the former, about how long does it take to write a script for a video?

  43. 10:45 was so creepy. He said oh that's not good, it would of been crazy if the channel would be canceled instantly and he disappeared.

    Anyone: Mathew santoro

  44. I've been tossing this idea for a channel around in my head for a while, the encouraging tone is helpful! I really need to just do it.

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