Which Automakers Can Seriously Challenge Tesla?

Which Automakers Can Seriously Challenge Tesla?


Several major automakers are making big
bets on the electric vehicle market. But so far, the U.S. E.V. market seems to belong to
one automaker, Tesla, of the 246,000 new electric vehicles sold in the
United States in 2019 . Nearly 194,000 were Tesla’s of
one kind or another. That is more than three times
the amount sold by all other manufacturers combined. The Tesla Model Three sold
nearly 160,000 units alone. No other vehicle from any
other manufacturer came close. The next biggest seller was the
Chevrolet Bolt, which sold roughly 16,400 units a fraction of
the Model Three’s volume. Investing in Tesla is said to not
be for the faint of heart. But as the automaker has managed to
get a handle on production of its model, three introduce other models and
expand its presence in China. Its stock has climbed, hitting new
highs above $900 in February 2020. For years s keptics have warned
of a tsunami of competitors coming for the pioneering electric car brand
and starting in just a few months and really accelerating next
year and into 2018. It’s just going to be swarmed
with long range electric car competition. Still, Tesla. A Few vehicles have been released so
far, but sales indicate that any one of them has failed to make
a significant dent in Tesla’s share of the E.V. market. So far, the
Tesla killers haven’t really killed Tesla at all, but more rivals are
coming and they are being launched by massive automakers who have been
making cars for a long time. So who are they and how much
of a chance do they have? First, it helps to look
at what they’re up against. Analysts and industry watchers debate the
reasons why Tesla is so dominant in EVs. There are a few
clear ones on paper. First of all, Tesla’s have some of
the best ranges available of all electric cars on the market. And Tesla’s biggest seller, the Model
3, starts at about $39,000 , not far from the average price of
a new vehicle in the US. Tesla’s have also garnered praise
for their innovative design, both on the outside and the inside. But there are criticisms of Tesla, as
well as a relatively small and young automaker. Tesla has
been plagued by manufacturing difficulties, which has left hopeful buyers
waiting a long time for reserved vehicles. Veteran competitors have even used
their manufacturing experience as a selling point when marketing
their own electric models, telling customers they won’t have to wait
for a newly unveiled vehicle. Tesla customers have also complained
about troubles, obtaining parts and service. Tesla’s success seems to
defy the odds in other ways. Out of the three models it
currently sells to are traditional sedans in a market that has
been increasingly favoring sport utility vehicles since the U.S. economy emerged from
the Great Recession. Its only SUV available so far. The Model X carries a
very high end price tag. But Tesla fans, loyalists and would
be buyers are so far undeterred. The company seems to attract a
lot of hype and attention. Many industry watchers say that much
of what sells Tesla cars is Tesla itself, as well as
its charismatic, if often controversial leader Elon Musk. Despite gripes about long waits
for service, serial production, setbacks and criticisms of the
company’s build, quality buyers still seem to want to be
part of the Tesla vision. The renowned industry reviewer Consumer
Reports, has both praised and criticized Tesla vehicles, but it says
the brand seems to have something special, no one else
has been able to capture. Well, I think that’s exactly it. I mean, think a lot of interest
in Tesla more so the fact that they’re looking for
an electric car. So the fact that Tesla is the
innovator is the latest thing is the latest technology. That is what is so
attractive to so many people. So the question is, which
brands can compete with Tesla? Which ones are meant to? What are potential
Tesla buyers shopping? On the higher end where
Tesla tends to play? There are cars such as the Audi E
Tron, the Jaguar I-Pace and the BMW i3. Porsche began delivering its
long awaited Taycan to U.S. customers in December. It’s expected to follow that up with
at least one other model, an electric version of
its Macan crossover. Mainstream electric vehicles include the
Chevrolet Bolt, the Honda Clarity Electric, a couple cars from
Hyundai the Kia Niro the long selling Nissan Leaf and Leaf
Plus and the Volkswagen E-Golf. There are several others scheduled for
release starting in 2020 from major brands, especially in the premium
segments and near the higher end of the mainstream market
where Tesla currently competes. Ford unveiled its Mustang Mach E. in November, 2019. The company expects to begin deliveries in
late 2020 and said it has already reached its order limit for
a first edition version of the vehicle. Despite what some have called
a muted response to its E-Tron, Audi is planning more
E-Tron variants, including a midsize SUV called the Q4 E-Tron, a high
performance GT and a sport back version. BMW is expected to launch the
i4 a more sport focused car for its electric i brand, whereas the i3
was more of a small city car that even elicited some
derision from BMW purists. The i4 comes with 523 horsepower. BMW’s Mini Cooper brand will supply the
city car the Mini Cooper s e expected in early 2020. Mercedes Benz parent Daimler said in
December it would delay the U.S. launch of its EQC
electric crossover until 2021. About a year after its originally
intended launch time in early 2020, a more sedan like car called
the EQS is also expected. Smaller luxury brands are pushing into
electric vehicles in the near future as well. Jaguar is planning an electric version of
its XJ sedan and Volvo is working on an electric XC40 Compact SUV
as well as a high performance crossover through its
sister brand Polestar. Automotive colossus Volkswagen is throwing
its weight behind electric vehicles apart from its
higher end products. Under Porsche, Audi and other brands,
the German giant is planning several Volkswagen branded EVs, including
a crossover called the ID Crozz and a revival of the legendary
VW bus called the ID Buzz. Then there are the smaller brands
and startups such as Bollinger, Lordstown, Lucid and the
troubled Faraday Future. Many, many such vehicles are planned,
including several in a very American segment electric vehicle manufacturers
so far have barely touched pickup trucks. Tesla introduced perhaps its most
ambitious and polarizing design yet in 2019. The cyber truck this puts the
company at least technically, squarely in competition with pickups segment
heavyweights such as Ford, Fiat Chrysler, and General Motors. Truck sales in the U.S. are dominated by Detroit. Ford has said it plans to release
a fully electric version of its best selling F-Series
full-size pickup. General Motors plans to revive its
once potent Hummer brand name as an all electric vehicle. GM said at the end of
January 2020, it will spend $2.2 billion at its Detroit Hamtramck
assembly plant to produce several all electric trucks and SUVs to build a new generation of
electric pickup trucks, SUVs, and other EVs, beginning late just
this next year,. Buzzed about startup revision is working
on its own electric pickup truck. The R1 T is slated for
release along with a similar sized sport utility vehicle in 2020. Rivian is promising 400 miles of range
on a single charge, a wading depth of more than three feet and
zero to 60 acceleration in three seconds. Ford invested $500 million in
the startup in 2019 and plans to release an SUV bearing its luxury
Lincoln badge that is based on technology developed by Rivian. Meanwhile, Tesla’s cyber truck design
seems to baffle some industry watchers. Some investors have called
it weird, really weird. Musk defended the truck’s polarizing
design on a conference call after the automaker released earnings for
the fourth quarter of 2019. For the cyber track. A few months ago, we revealed th e
cyber truck that went viral and we tried to build a product that is
superior in every way without any preconceptions of how such
a product should look. So it really just from a standpoint
of what’s the most bad ass futuristic armored personnel carrier that, you
know, kicks the ass of any pickup truck? Basically,
that’s the goal. And we wanted to look like something
that just came out of a sci-fi movie set from the future. On the same call, Musk said
Tesla’s demand exceeds what the company can produce over three
or four years. We’ve never seen actually such a
level of demand at this. We’ve never seen anything
like it. Basically. I think we will make us about as
many as we can sell for many years. So sell as many as we can make. It’s going to be pretty nuts. So and I think actually that
the product is better than people realize, even though they don’t
even have enough information to realize, just the
awesomeness of it. It’s just great. Industry watchers say that the move
into trucks is another way for automakers to try to make the
best of a difficult situation. Both investor excitement over
Tesla and increasing regulatory pressure are forcing legacy automakers to
come up with some kind of electric vehicle plan. But it is commonly thought that electric
vehicles are so far still a tough sell for many buyers. EVs remain a tiny slice of the U.S. auto market and are heavily
concentrated in states such as California, where high fuel
prices, government policies and incentives and perhaps a dash of
culture all contribute to higher electric vehicle sales. EV demand in the U.S. market has been pretty
modest through the years. Consider that it took an entire
human generation for 44 alternative energy models combined to achieve one half
of the market share of the Ford F-Series pickup. The best selling pickup
in the United States. Around the world, it seems
the healthiest electric vehicle markets are supported heavily
by government intervention. The largest car market in the world,
China is also the largest market for electric vehicles. Tesla surprised The automotive world, by
being the first foreign car company to gain permission to
manufacture in the country without partnering with a Chinese firm,
electric vehicle sales were growing in China until the government
cut subsidies for battery electric vehicles. In June of 2019, sales
began falling that next July. Just weeks later, while early
electric and hybrid vehicles were sedans and compact cars, newer
models are increasingly sport utility vehicles and pickups, areas of the
auto market that have grown tremendously in demand over
the last decade. There are also vehicles customers are
willing to pay more for compared with similarly
sized passenger cars. That combination suggests automakers will
have an easier time moving them off the lot and absorbing
the high costs of electric vehicle technology. But they will still have to
find a way to challenge the awesome brand power and cult
like following Tesla has achieved.

100 thoughts on “Which Automakers Can Seriously Challenge Tesla?

  1. Tesla can easily be challenged if the larger car companies wanted to lose money building cars Tesla only financial success is thier stock which is basically manipulated by wall st to go up Elon musk knows his company is way overpriced!

  2. I think what will separate Tesla from every other competitor is their battery technology. And even more important than that is that they are led by Elon Musk. Face it. Anyone who can create a rocket company from scratch: SpaceX, a company that has done some things that even NASA could never do, he will change the world.

  3. None can actually technically nor fundamentally compete as of today, though since mainstream media deception, fud and lies towards Tesla and Elon in general makes it so that people Who doesn't research for themselves Will buy complete junk for a higher price.

  4. This Obsession with "Electric cars and Solar and Wind power" are a manifestation of the Gaia Mother Earth Worshipping Cult and the Hippies who made it popular in the 1960's…Real Men and Real Americans don't drive electric vehicles, and there's no good reason to….

  5. I would  buy a Rivian right now if I had the money. It looks way better than that Tesla thing. I might consider a cybertruck if it's design was a bit more traditional than some lunar crawler.

  6. To other manufacturers: Make something with LOTS of range, and use a different design aesthetic than Tesla does for the Model 3.

  7. An automaker that can produce a cheap fast readable car that takes free energy from the environment to give it unlimited range.

  8. None. Tesla is NOT an auto company! It's a tech company!! You need another tech company to challenge Tesla – Apple, Google, Etc.

  9. Weird… No mention of the essentials of the Tesla headstart: the super chargers network, the giga /battery factories, the in-house developed auto-pilot software and AI hardware….

  10. Wow, most EV early adopters aren't interested in companies that have been churning out gas guzzling, planned obsolescence rust buckets for decades while lying about emissions? Damn, must be a cult.

  11. It could be great to include not only renewable energy but all the industrial process of automotive into a Clean Tech industry https://www.youtube.com/watch?v=135Y1xOor1k&t=450s

  12. Driving a Tesla is level 2. Mine accidentally ended up running on free electricity, cuz everyone has that cheap crap. Don't need to maintain it. It's faster than your car and your friend's car. Best of luck, big guys. Other automaker's wont sac their supply lines and rigid ideologies. Which will chose to live?

  13. Balard will eat tesla's lunch if they ever go after the car market.For now there hydrogen fuel cells are concentrating on busses and big rigs !!Hope they move up a few notches and give Tesla some competition !!!

  14. Answer: All of them. Every last one can run far more efficiently than Tesla, that is why they exist and can compete in the world of gas engines. Ask yourself this, if Tesla had to build a gas engine car, could THEY compete?

  15. Musk and Tesla are pioneers.Telsa took on challenge's that the world's biggest auto manufacturers did not see as profitable or worth solving in the 2000s. Companies that provide a solution to climate change that tens of millions of consumers are demanding will eat others market share.

  16. Whoever buys a Tesla is considered ignorant as a door job. Get a fuel cell car that releases only h2o .. EV cars still need fossil fuels to create energy and convert it to electricity.. They aren't as smart as you would think. Only if the had built solar panels at these EV stops and charged less

  17. Also these other Car Manufacturer naming schemes argh! Ridiculous names compare to Tesla with it's simple easily names for it's cars.

    In the grand scheme of things it may not matter that much but it's something they should consider.

  18. The better bet would be on hyundai utilising hydrogen fuel cells. Can be refilled at any gas station as the fuel infrastructure is well laid out. The cars need about as much time as refuelling a car to get fully recharged and the by products are water and oxygen? Seems like a better idea.

  19. Why is there this annoying ticking sound in the background of the video? Had to pause the video over 3 times because I thought it was coming from my room.

  20. The other elephant in the room besides Tesla's charging stations is the battery technology that can run anything from a house to a city. When you invest in Tesla you invest in that too. Tesla roofs and Tesla wall mounted battery packs are a great way to unplug the electric companies from your bank account.

  21. So where is this so-called Tesla killer? I remember when the Cadilac ELR was going to put Tesla under?! You know, $75,000 plug-in hybrid with 37mi EV range and 0-60mhp in 9 seconds. Later models could do 6.4 sec.

  22. You have to look at it from a different perspective, the EV market is here to stay but is it feasible for a full replacement of carbon based fuels.

    Look at the traditional car makers and see their close relationship with the oil industry, it doesn’t take much of a sceptic to see why EV’s would be stifled. Watch as the oils companies make the shift to Hydrogen fuel production and the fact that all major car companies have hydrogen models available.

    Hydrogen refuelling stations can be a simple remodel of existing refuelling stations there’s your distribution network. No electricity distribution network can support a change to all EV’s even if it could the cost would run into trillions and take decades to complete if ever in low density areas.

    The next thing to think about is Government and taxation – remove fossil fuels and governments have huge revenue holes that need to be filled Hydrogen will allow a simple continuation of the same model. In countries where domestic smart meters have been installed get ready for the real reason they have been put in, currently EV owners recharge at standard tariffs smart meters can tell if load changes so prepare for recharging rates to increase significantly. (Superchargers rate hikes will follow)

    Is Tesla over hell no, will it have a more challenging market hell yes.

  23. The problem with the big gasoline OEMs, is they have an old mentality. Tesla doesn't. Tesla also set out to make their vehicles have great battery life. All the other OEMs right now, can't touch Tesla in the battery arena. Tesla invested in a huge battery factory, where as the others are not even close to Tesla's battery facilities. That alone is helping Tesla to be dominate in the electric car market. Plus Tesla uses lot of aluminum in their cars. Everyone else seems to use steel instead, which rusts a lot more than aluminum.

  24. Electric cars with BATTERIES wont last. WHY cos they cant even make normal batteries last long…………………… enough said

  25. Elon himself said that he wants everyone to build evs which is why he hasn't patented his tech..the only way other manufacturers challenge tesla is with ice vehicles and tech (which is still years behind even an oldest tesla). Reporters still make videos with such headlines for clicks

  26. 13 minutes of completely missing the mark on every point.

    Tesla is winning because they have a better car, period. Nothing comes close to the price/performance of a Telsa in the EV market. Its not about fan service, cult followings, 'magic', a 'controversial' CEO. They just make a substantially better product for any given price range they are in.

    The established automakers are failing because they don't want to be in the business of batteries, electric motors, complex electronics, and software developments. But when it comes to EVs, the frame of the car is the smallest factor in price/performance. You can't outsource 90% of the car and hope to make a profit.

    And if you want to talk subsidies, you should at least mention the massive amount of subsidies that the fossil fuel industry gets through its entire supply chain. EVs don't need subsidies to be competitive. Simply remove the current fossil fuel subsidies, and when gas hits 8$-12$ a gallon, we'll see what the consumers really want.

  27. People are overlooking the bad news of a article like this.

    Nobody is really buying a electric car, they're buying a fashion statement that is Tesla. It took 3 years of hype and pre-orders to sell 150k Model 3's. What about next year and the year after that? Once the waiting list disappears will enough people want one? Look at the Chevy Bolt. A decent electric car out a year before the Model 3 and they had to provide incentives to sell them. Compare that to a mid-engine Corvette which will seen heavy markups. People still don't want EV's.

  28. remember that in interviews Elon has said his main goal in starting an electric car company was to inspire people and traditional manufacturers to start getting away from combustion engines, and it's working like a charm. they're all just trying to catch up with tesla, and when they do, they all be right where he wanted them, mass producing electric cars

  29. It's easy to beat Tesla………just provide any vehicle repair service anywhere in the country at anytime and you've already won.

  30. The question is so last century.

    ..its no longer about winner takes all…

    ..that's why Tesla open sourced its patents for all to use

    …sadly the old last century car makers are struggling to understand this profound change

    …which was how it it started when Ford started

  31. Tesla has the best autopilot and machine learning tech. Driving is stupid. If my car can drive me from point A to point B safely I'm all in. Autopilot could get rid of assholes on the road and traffic jams.

  32. Sure, anyone can compete. Offer an alternative that is more friendly to the owner. Maybe with a digital/analog dash w/o a giant screen … Software that is stable and owned by the car owner, not able to "turned off" by the parent company. I will never own a TSLA because Elon can turn off any feature including super-charging at any time. I won't accept that from any MFG. That alone will cause me buy any other vehicle that does not do that …

  33. well according to an article that came out yesterday, I believe a several legacy automakers did a tear down of the model 3 and they all came to the conclusion that they can't compete. According to them Tesla is about 6yrs ahead of where they currently are at, Tesla is developing its own chips sets for their cars which are the best in the market, they also agreed that while they catch up, Tesla will be even further ahead. It's mainly because Tesla develops almost everything inhouse. While many legacy automakers source parts from other brands almost all of Teslas parts are made in-house(reason for wait times) so most of their parts have the Tesla logo. Maybe they will catch up but it will be a while before they do

  34. Has anyone else got an Elon Musk ? Nope then there’s no competition….maybe China as a collective will match him but that’s about it….going to be lots of me-Too’s though !

  35. I suspect Rivian trembling with fear when Tesla rolled out the cyber truck concept: Hey guys, this is the way a truly modern pickup is going to look like.

  36. well, it is not like there isn´t time, I mean 2020 and 2021 is coronarized, so they can roll out charging and vehicles at leisure, anyway stupid californians have already wasted like 60k to 135k on teslas, and tesla even has plans to make model 2s and 1s for 20k, so anyone who bought before 2020, suicide in depreciation and maintenance and hidden costs

  37. One would think CNBC might have more brains than adding annoying, distracting noise to their own talking — but, sadly, apparently not.

  38. I just wish to understand how you people are thinking about economy…even if tesla dominates the world with their ev, will tesla be bigger than gm combine with ford +… etc. That is impossible to happen , but today share price shows other than that, so just tell me is that logic….no it is not, it is just the playing of child in a market…moreover about spacex and space mining, you are dreaming this will need more than 100 years at least,the nearest planet is mars which with today technology we are zerooooooooo to do mining on it, if that was successful believe me nasa could done it years ago…wake up

  39. A bit of a fluff piece. Look deeper and you will see Tesla’s charging network, Tesla’s battery supply chain, Tesla’s sales model. Then you will realize how screwed all the dinosaur car companies are.

  40. The BIG BOYS are coming for Tesla (and the Little Boys apparently) and so far it hasn't mattered. The question now is when will Chanos flip and try to gain some of his losses back on the long side. 😀

  41. I will challenge Tesla. I believe I can lose even MORE than a $billion dollars a year! Will there be anyone stupid enough to buy my stock? Drive the price to around $1000 / share? Probably, knowing the TV educated idiots of the USA.

  42. A car for Yuppies and Millennials who live in big cities. For the rest of the world gas will dominate for decades to come. Maybe Bernie will strike a deal and forgive the debt of all Tesla buyers.

  43. CNBC, you may not see this. But this is one of the best videos ever created on your channel. Informative and well produced.

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